Twitter - 10 Blunders

[Rob Willox]

There has been some discussion here on the use, opportunities and benefits, if any, to business users of Twitter. It can be used to attract and drive visitors to your website if used appropriately.

Clearly there can be as a good number of major companies use it for many and varied reasons; customer service, updating web site information or just keeping their brand in the public consiousness.

For smaller companies, like ourselves, who are likely to be more directly involved we are able to control the content posted but it can cause problems when others have the ability to contribute on behalf of their company, either officially or sometimes not.

The following is an extract from Computer Weekly highlighting blunders made by some recognisable business names:-

Twitter is supposed to be an intuitive technology, easy to get the hang of and proving its worth the more you use it. But on Twitter, as on many social media sites, users seem to exist in one of two camps – those who get it, and those who don’t.

There are celebrities who don’t follow anyone, treating the site like a broadcasting service and apparently finding not one person interesting enough to follow. There are companies and publications who only update on their new products, or stories, apparently unaware that the real point is engagement.

And then there are those who get it spectacularly wrong.

The full story in photos can be seen here.

The main criteria is to tweet interesting and relevant content both on your own page and those you are following.

Rob Willox
WebMedia | Design | Analytics | Optimisation | Conversion