'Social' Media - what is it really?

[Rob Willox]

It's a question that gets asked time and time again and is often not answered satisfactorily.

The problem is compounded if you try to define the terms themselves. When you try to do that you often find that they don't sit comfortably together and don't actually explain exactly what it is. Adding Marketing onto the end simply makes it worse!

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The slideshow (right) attempts to put it into some sort of context, giving a bit of history, a bit of the present and what might be in the future.

It is a bit long but you don't have to dwell on the content/images too long individually and it can't really be explained in a sentence!

Whether is succeeds or not only you can judge! Adding your thoughts and comments might help us all get a better grip on it and how it can be used socially, for business or both.

There might not even be a separation!

Rob Willox
WebMedia | Optimisation | Analytics | Conversion | Design