{Web:Media} Optimisation | Analytics | Conversion | Design

I've always had a dislike of AOL and considered it to be worse than a cancer. Once you have it, it is almost impossible to cure or get rid of it without some extreme operating system surgery. And, even then...

I've also mentioned the Drayton Bird blog before and find it both amusing and instructive and this one is no different.

It's about AOL becoming AoL. (the full stop is part of new brand image)!

Marketing is not simply a… Continue

It's a question that gets asked time and time again and is often not answered satisfactorily.

The problem is compounded if you try to define the terms themselves. When you try to do that you often find that they don't sit comfortably together and don't actually explain exactly what it is. Adding Marketing onto the end simply makes it worse!

… Continue

If you are one of the members of this site that have an online shop you may have thought about or considered it and even if you haven't or don't trade online most of us will have bought something or other at some time.

Your opinion is wanted and valuable
Apart from the unstated objective of getting visitors to buy your product or service there are factors that influence the process and contribute to the successful completion or otherwise of the task. Some of these are (not an exhausti… Continue

I've mentioned the following writer a number of times as his thoughts, primarily based on testing and experience, is instructive, often humourous and as a direct marketer, always practical.

There is a ongoing discussion whether short copy is best or longer copy sells more. The length might depend on the medium, as with Adwords which has a maximum of 95 characters to attract attention, pitch the sale and elicit a response, or newspaper lineage ads which charge by the word or col/centimetre.

Whe… Continue

As already mentioned in a number of posts, relating to using Twitter, the jury may still be out for many potential twitterers on its use or benefit for business development and promotion.

Apart from the obvious benefits there could be, and being experienced by a number of companies both large and small, in terms of brand and customer relationship building, I've noticed another which could prove beneficial from an SEO (search engine optimisation) perspective.

Website visibility and exposure… Continue